If you want to keep your hotel website ‘alive’ and in the eyes of the search robots you have to keep working at it by adding new, fresh and relevant content. Today a ‘brochure’ hotel website won’t make your business money. Google recently updated their search algorithm which will give website’s that update their content a leg up the search engine ‘ladder’ and send ‘dormant’ websites tumbling down the rankings.
Website content is most important as it builds the first impression when someone lands on your Hotel home page. The quality and relevance of your content is key to attracting your guests and eventually, convincing them that your Hotel is the venue for them. Here are a few tips in having informative and effective web content.
Potential guests landing on your site do not like to read. Keep your sentences straight to the point. Readers want to be told why your hotel is the best there is and what’s so different about it. Limit your paragraphs from two to three and keep your sentences clear and short, like you’re talking to a child. Use enticing vocabulary and use ‘you’ and ‘your’ in your descriptions. For example when writing about a meal time say, “you can come down from your room anytime between 7.30 and 10.00 to enjoy your freshly cooked Scottish breakfast”. The potential guest has seen images of your rooms, now use language to put them in the room and coming down to breakfast. Add a little art into it as you entice them up just by reading it.
Add keywords in the text and tags. This is the secret recipe to effective web content. These keywords will help you gain traffic as more visitors will be directed on your page. Think of what people usually search for on the internet regarding hotels and incorporate these words into the website content. The more effective the keywords are, the more the hotel website becomes visible in the Internet. Embolden keywords to make them stand out to the search bots. Use text hyperlinks to pages within your website. If you are writing about ‘places you can visit during your stay’ – hyperlink this phrase to your ‘what to do page’.
Creativity is the Key. Your goal here is to let the readers feel a sample of the hotel’s features by just scanning through the hotel website. Photos, videos and superb graphics and animation help build a wonderful hotel website and attract guests. The more ideas you have to make them stay longer on your page, the better.